At New Box sustainability means opportunity!

Green practices and environmental sustainability are at the core of the performance and success of our business.


New Box SpA places itself as a leader in the field of environmental issues: our metal containers are sustainable packaging because they are 100% recyclable. The tin cans that we produce protect the environment throughout their life cycle as they are eco-sustainable and eco-friendly types of packaging.
New Box SpA has also always been attentive to its impact on the environment, and has initiated a project to monitor emissions from its production sites.
We have begun a corresponding process of reduction and compensation, by increasing the energy efficiency of plants andproducing more electricity from renewable sources.

All this has allowed New Box SpA to achieve ISO 14001 certification.

The five key points of sustainability at New Box

  • production of energy from alternative sources

  • recovery of waste and products

  • logistics optimisation

  • product innovation

  • efficiency in production processes

We do it because it’s what we believe in. And we always have!

We are constantly improving our commitment to sustainability and can help you do the same with your product!
  • For us


    We constantly increase the percentage of renewable energy we use.
    We carefully monitor energy consumption and limit emissions as much as possible.
    We minimize waste generation and actively manage separation and recycling.
  • For you


    We design and recommend shapes and materials which ensure maximum savings in raw materials.
    We organize our production and logistics in order to limit journey lengths as much as possible and maximize transport loads.
    We have activated the digital printing service to minimize as much as possible the number of pieces to be produced for each batch.
    We offer and propose sharing and co-buying solutions for logistics and raw materials.



Sustainable is better!


Focusing on sustainability is proving to be a recipe for success for brands all over the world. Sustainable product sales are growing 7.1 times faster than conventional products sales.
This is because consumers are becoming increasingly intolerant of packaged products that are not easily or fully recyclable.


A 2021 survey conducted by the Boston Consulting Group of over 15,000 consumers found that:

57% are less likely to purchase products in environmentally harmful packaging.

44% refuse to buy products in harmful packaging.

73% are willing to pay more for ecological packaging. 20% are willing to pay over 10% more.

Recycling of steel packaging reached 82.5% in Europe

There's a reason you don't hear about the problem of recycling metal containers. Quite simply, problem does not exist!


82.5% - This new record percentage, based on 2018 data, confirms steel as the most recycled primary packaging material in Europe and means that more than 8 out of 10 steel items placed on the EU market this year have been recycled into new products.

Alexis Van Maercke, secretary general of APEAL (Association of European Producers of Steel for Packaging), said: “A recycling increase of 2 percentage points sends a clear message to all stakeholders in the value chain that steel for packaging is a tried, tested and sustainable packaging solution, fit for a 21st century circular economy.”

Read the entire article  HERE

Why choose a metal container?

Choosing sustainable packaging means protecting the environment. But that’s not all.
The feeling of luxury that it creates blends together the style and prestige of the product, increasing its perceived value.
It’s 100% recyclable an infinite number of times, renewable, and permanent.
It’s durable and safe, protecting the product from contamination by external agents.
It’s reusable, guaranteeing long-lasting publicity for the brand.
It preserves the taste and aroma of the product.
It attracts the consumer's attention, maximising the impact at point of sale.

Metal Recycles Forever

New Box promotes the logo Metal Recycles Forever on their tin containers and metal cans.


This brand was adopted and approved by the members of Metal Packaging Europe as the sole and definitive recycling logo for metal packaging.
The brand aims to encourage consumers to recycle the container, thereby keeping it in the infinite loop of metal recycling.

Vision 2025

Sustainability at New Box. A clear goal. A mission. A vision!

New Box’s mission is to provide its customers with high-quality products and services, operating in partnership with its suppliers for the development and use of more efficient technologies that are environmentally-friendly and safe.


Download our Company Policy

Metal is a permanent material!

New Box supports and promotes the eco-sustainability of their metal containers.
One of New Box’s responsibilities is raising customers’ awareness of eco-sustainable metal containers.