Towards more sustainable habits.

A documentary shows us what the sea will be like in 2050 if we don't quit single-use plastics.


Produced by the Oikos institute, "2050, Marine Chronicles" is set in a future in which plastic will have completely changed the sea and our lives.

An awareness campaign to reduce the consumption of single-use plastic and encourage people (adults of today and those of tomorrow) to adopt more sustainable lifestyles. Starting from a correct differentiation of waste to a reduction in the use of single-use plastic.

The initiative is carried out by the Oikos institute, a non-profit organization committed in Italy and in the world to the protection of biodiversity and to the dissemination of more sustainable lifestyles: the project is Life Beyond Plastic and the campaign is entitled “2050: Marine Chronicles".

Huge quantities of plastic products are produced and few measures have been taken to regulate their use or properly manage their disposal.

Hence the decision to launch the awareness campaign which aims to protect the sea on the one hand and to "encourage citizens - especially young people - to reduce the consumption of single-use plastic products". And therefore change ways and lifestyles.

All within a plan that looks to 2050 as the deadline to save the sea and fish. In this set of initiatives in which social media alternate with other means of communication there is also a documentary.


The alternative to disposable plastic is there: it's metal!
Reusable, recyclable, sustainable!